Open Noon to 5:00 on Sundays from January 8th though April 30th!
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Sincerity

Sincerity Bridal by Justin Alexander is the perfect choice for a bride who loves a sense of lighthearted, romantic elements mixed with a celebration of traditions and a hint of personal flair.

She knows that whatever forever may look like, life will be beautiful with you by her side.
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About the Shop

We're celebrating 40 years! We can't wait to help you celebrate in style. Come visit us in our Erie salon so we can meet you in person and then on to the fashions! We pride ourselves on outstanding service and impeccable styles of wedding gowns, prom dresses, mother's gowns and social occasion attire. Our tuxedo shop, Cuffs Formal Wear, offers the latest in men's tuxedos and suits.

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Hours

Monday 10:00 am to 8:00 pm

Tuesday 10:00 am to 5:00 pm

Wednesday 10:00 am to 7:00 pm

Thursday 10:00 am to 8:00 pm

Friday 10:00 am to 5:00 pm

Saturday 10:00 am to 5:00 pm

Sunday 12:00 pm to 5:00 pm

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5640 Peach Street
Erie, Pa 16509
Located in the Mill Creek Square


Online Purchases are not eligible for in store alterations.





  • Bridal

    • Bridal Gowns
    • Plus Size
    • Destinations
  • Bridal Party

    • Bridesmaids
    • Mothers/Special Occasion
    • Flower Girls/Communion
  • Prom/Party

    • Prom Gowns
    • Quinceañera
  • Events

    • In Store Sales/Events
    • Trunk Shows
  • About Us

    • Overview
    • Bridal Elegance Experience
    • Meet our Stylists
  • TUXEDOS
  • Payments

    • New Tuxedo Order
    • New Bridesmaids Order
    • Make a Payment
    • My Info
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Bridal Gown Designers

  • ALL Bridal Gown Designers
  • MORILEE
  • Morilee Blu
  • Morilee Madeline Gardner Signature
  • Morilee Grace
  • Chic Nostaglia
  • Clarisse
  • ML BRIDAL ACCESSORIES
  • Allure Bridals
  • Allure Romance Collection
  • Ella Rosa
  • Étoile
  • Justin Alexander
  • Kenneth Winston
  • Madi Lane Bridal
  • Sincerity
  • Stella York
  • Wilderly Bride
  • Sale Bridal Gowns

Plus Size Bridal Designers

  • All Plus Size Bridal Gowns
  • Allure Women's Collection
  • MORILEE JULIETTA

Destination Bridal Designers

  • All Destination Bridal
  • Amy & Eve
  • Jessica McClintock
  • The Other White Dress by Morilee
  • Voyage by Morilee

Bridesmaids Designers

  • ALL Bridesmaids
  • Morilee Bridesmaids
  • Adrianna Pappel Platinum
  • Bari Jay Bridesmaids
  • Christina Wu Celebrations
  • Kanali K
  • Sorella Vita
  • ML Maids Accessories

Mother of the Bride/Evening Designers

  • Adrianna Pappell Platinum Evenings
  • Cameron Blake
  • Christina Wu Elegance
  • Ivonne D
  • MGNY by Morilee
  • Montage by Mon Cheri
  • Nicole Batki
  • Primavera Couture

Prom & Party Designers

  • All Designer Prom & Party Gowns
  • Sherri Hill Prom
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  • Amarra
  • Andrea and Leo
  • Black by Blush Prom
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  • Quinceara by House of Wu
  • Fiesta by House of Wu
  • Tiffany Princess
  • Intrigue by Blush Prom
  • LaDivine Cinderlla
  • Primavera Exclusives
  • Primavera Long
  • Pink by Blush Prom

Flower Girl & First Holy Communion Designers

  • ALL Flower Girls/Communion
  • Rosebud Flowergirls & Communion
  • Bari Jay Flowergirls
  • Morilee Junior Bridesmaids

Shop by Event

  • Mother of the Bride/Evening
  • Graduation Gowns

About Us

  • Meet our Stylists