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Sincerity

Sincerity Bridal by Justin Alexander is the perfect choice for a bride who loves a sense of lighthearted, romantic elements mixed with a celebration of traditions and a hint of personal flair.

She knows that whatever forever may look like, life will be beautiful with you by her side.

Styles

Allure 9201 Low back lace gown
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Allure 9201 Low back lace gown

Original price $1150 Sale price $599
Morilee 2709 Lace v neck fitted
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Morilee 2709 Lace v neck fitted

Original price $1225 Sale price $399
Allure 9104 Lace Keyhole Back
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Allure 9104 Lace Keyhole Back

Original price $1570 Sale price $799
Morilee 2805 Ruffled Ballgown
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Morilee 2805 Ruffled Ballgown

Original price $1495 Sale price $799
House of Wu 18019 Lace fit n flair
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House of Wu 18019 Lace fit n flair

Original price $979 Sale price $599
Morilee 2725 Long sleeves, fitted
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Morilee 2725 Long sleeves, fitted

Original price $1425 Sale price $599
Kenneth Winston 7934 Oyster fitted gown
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Kenneth Winston 7934 Oyster fitted gown

Original price $1699 Sale price $899
72805 MLNY by Morilee
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72805 MLNY by Morilee

$769
72812 MLNY by Morilee
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72812 MLNY by Morilee

$824
72816 MLNY by Morilee
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72816 MLNY by Morilee

$649
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72828 MLNY by Morilee

$699
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72830 MLNY by Morilee

$599
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72833 MLNY by Morilee

$724
2531 Morilee Bridal
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3391 Julietta Plus Size Bridal by Morilee

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3393 Julietta Plus Size Bridal by Morilee
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3393 Julietta Plus Size Bridal by Morilee

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3394 Julietta Plus Size Bridal by Morilee

3395 Julietta Plus Size Bridal by Morilee
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3395 Julietta Plus Size Bridal by Morilee

3396 Julietta Plus Size Bridal by Morilee
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3396 Julietta Plus Size Bridal by Morilee

3397 Julietta Plus Size Bridal by Morilee

3397 Julietta Plus Size Bridal by Morilee

3398 Julietta Plus Size Bridal by Morilee
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3399 Julietta Plus Size Bridal by Morilee
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3399 Julietta Plus Size Bridal by Morilee

3400 Julietta Plus Size Bridal by Morilee

3400 Julietta Plus Size Bridal by Morilee

26057 Quinceanera and Prom Gowns
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26057 Quinceanera and Prom Gowns

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About the Shop

We're celebrating 45 years! We can't wait to help you celebrate in style. Come visit us in our Erie salon so we can meet you in person and then on to the fashion! We pride ourselves on outstanding service and impeccable styles of wedding gowns, prom dresses, mother's gowns and social occasion attire. Our tuxedo shop, Cuffs Formal Wear, offers the latest in men's tuxedos and suits.

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Regular Store Hours

Monday 10:00 am to 8:00 pm

Tuesday 10:00 am to 5:00 pm

Wednesday 10:00 am to 7:00 pm

Thursday 10:00 am to 8:00 pm

Friday 10:00 am to 5:00 pm

Saturday 10:00 am to 5:00 pm

Sunday Closed

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Visit Us
5640 Peach Street
Erie, Pa 16509
Located in the Mill Creek Square

Online Purchases are not eligible for in store alterations.


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Bridal Gown Designers
  • ALL Bridal Gown Designers
  • In-Stock Bridal Gowns
  • Allure Couture
  • Allure Bridals
  • Maggie Sottero
  • MORILEE
  • Allure Romance Collection
  • Morilee Blu
  • Morilee Grace
  • Calla Blanche
  • Ella Rosa
  • Justin Alexander
  • Kenneth Winston
  • L'amour
  • Madi Lane Bridal
  • Sincerity
  • Stella York
  • Wilderly Bride
  • Sale Bridal Gowns
Plus Size Bridal Designers
  • All Plus Size Bridal Gowns
  • Allure Women's Collection
  • MORILEE JULIETTA
Destination Bridal Designers
  • Amy & Eve
  • Gala by House of Wu
  • Jessica McClintock
  • The Other White Dress by Morilee
  • Voyage by Morilee
Bridal Trends
  • Basque Waist Ballgowns
  • Off-Shoulder Swoop Sleeves
  • Vintage Lace
  • Pearl Details
  • Scarves & Capes
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