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Sincerity

Sincerity Bridal by Justin Alexander is the perfect choice for a bride who loves a sense of lighthearted, romantic elements mixed with a celebration of traditions and a hint of personal flair.

She knows that whatever forever may look like, life will be beautiful with you by her side.

Styles

ID306 Ivonne D for Mon Cheri
Quick Delivery!

ID306 Ivonne D for Mon Cheri

$1375
ID307 Ivonne D for Mon Cheri
Quick Delivery!

ID307 Ivonne D for Mon Cheri

$1199
ID309 Ivonne D for Mon Cheri
Quick Delivery!

ID309 Ivonne D for Mon Cheri

$1375
ID905SLV Ivonne D for Mon Cheri
Quick Delivery!

ID905SLV Ivonne D for Mon Cheri

$1325
221D51F Ivonne D for Mon Cheri
Quick Delivery!

221D51F Ivonne D for Mon Cheri

$1149
CB751 Cameron Blake gowns for mother of the bride in stock
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CB751 Cameron Blake gowns for mother of the bride in stock

$585
CB752 Cameron Blake gowns for mother of the bride in stock
Quick Delivery!

CB752 Cameron Blake gowns for mother of the bride in stock

$629
CB754 Cameron Blake gowns for mother of the bride in stock
Quick Delivery!

CB754 Cameron Blake gowns for mother of the bride in stock

$719
CB758 Cameron Blake gowns for mother of the bride in stock
Quick Delivery!

CB758 Cameron Blake gowns for mother of the bride in stock

$675
CB759 Cameron Blake gowns for mother of the bride in stock
Quick Delivery!

CB759 Cameron Blake gowns for mother of the bride in stock

$719
CB761 Cameron Blake gowns for mother of the bride in stock
Quick Delivery!

CB761 Cameron Blake gowns for mother of the bride in stock

$675
CB766 Cameron Blake gowns for mother of the bride in stock
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CB766 Cameron Blake gowns for mother of the bride in stock

$585
M2201 Montage gowns now in stock at Bridal Elegance, Erie
Quick Delivery!

M2201 Montage gowns now in stock at Bridal Elegance, Erie

$785
M2205 Montage gowns now in stock at Bridal Elegance, Erie
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M2205 Montage gowns now in stock at Bridal Elegance, Erie

$765
M2209 Montage gowns now in stock at Bridal Elegance, Erie
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M2209 Montage gowns now in stock at Bridal Elegance, Erie

$675
M2210 Montage gowns now in stock at Bridal Elegance, Erie
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M2210 Montage gowns now in stock at Bridal Elegance, Erie

$745
M2211 Montage gowns now in stock at Bridal Elegance, Erie
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M2211 Montage gowns now in stock at Bridal Elegance, Erie

$765
M2214 Montage gowns now in stock at Bridal Elegance, Erie
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M2214 Montage gowns now in stock at Bridal Elegance, Erie

$719
A1153 Allure Bridal

A1153 Allure Bridal

A1153L Allure Bridal

A1153L Allure Bridal

A1157 Allure Bridal

A1157 Allure Bridal

A1157L Allure Bridal

A1157L Allure Bridal

A1157W Allure Bridal

A1157W Allure Bridal

A1163 Allure Bridal

A1163 Allure Bridal

A1167 Allure Bridal
In Stock!

A1167 Allure Bridal

A1167L Allure Bridal

A1167L Allure Bridal

A1168 Allure Bridal

A1168 Allure Bridal

A1168J Jacket Only

A1168J Jacket Only

A1169 Allure Bridal

A1169 Allure Bridal

A1169L Allure Bridal

A1169L Allure Bridal

R3653 Romance Bridal by Allure

R3653 Romance Bridal by Allure

R3661 Romance Bridal by Allure

R3661 Romance Bridal by Allure

R3608 Romance Bridal by Allure

R3608 Romance Bridal by Allure

F301 Wilderly Collection of bridal gowns now in stock!

F301 Wilderly Collection of bridal gowns now in stock!

F307 Wilderly Collection of bridal gowns now in stock!

F307 Wilderly Collection of bridal gowns now in stock!

F307J Wilderly Collection of bridal gowns now in stock!

F307J Wilderly Collection of bridal gowns now in stock!

F309 Wilderly Collection of bridal gowns now in stock!

F309 Wilderly Collection of bridal gowns now in stock!

F309J Wilderly Collection of bridal gowns now in stock!

F309J Wilderly Collection of bridal gowns now in stock!

F310 Wilderly Collection of bridal gowns now in stock!

F310 Wilderly Collection of bridal gowns now in stock!

F311 Wilderly Collection of bridal gowns now in stock!

F311 Wilderly Collection of bridal gowns now in stock!

Kenneth Winston1638 Lace Mermaid Gown
In Stock!

Kenneth Winston1638 Lace Mermaid Gown

Original price $1295 Sale price $649
Allure 9252 Satin with sheer sides
In Stock!

Allure 9252 Satin with sheer sides

Original price $1295 Sale price $649
Maggie Sottero 6MT199 Lace fit n flair
In Stock!

Maggie Sottero 6MT199 Lace fit n flair

Original price $1699 Sale price $999
5305 Lace Mermaid Gown
In Stock!

5305 Lace Mermaid Gown

Original price $1025 Sale price $449
Morilee 6858 Classic Bridal Gown
In Stock!

Morilee 6858 Classic Bridal Gown

Original price $850 Sale price $499
be253 Lace Mermaid Gown
In Stock!

be253 Lace Mermaid Gown

Original price $1439 Sale price $649
Allure 9215 Lace Mermaid Gown
In Stock!

Allure 9215 Lace Mermaid Gown

Original price $1450 Sale price $749
Justin Alexander 8656 Open neckline/Boho lace
In Stock!

Justin Alexander 8656 Open neckline/Boho lace

Original price $1749 Sale price $899
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About the Shop

We're celebrating 45 years! We can't wait to help you celebrate in style. Come visit us in our Erie salon so we can meet you in person and then on to the fashion! We pride ourselves on outstanding service and impeccable styles of wedding gowns, prom dresses, mother's gowns and social occasion attire. Our tuxedo shop, Cuffs Formal Wear, offers the latest in men's tuxedos and suits.

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Regular Store Hours

Monday 10:00 am to 8:00 pm

Tuesday 10:00 am to 5:00 pm

Wednesday 10:00 am to 7:00 pm

Thursday 10:00 am to 8:00 pm

Friday 10:00 am to 5:00 pm

Saturday 10:00 am to 5:00 pm

Sunday Closed

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Visit Us
5640 Peach Street
Erie, Pa 16509
Located in the Mill Creek Square

Online Purchases are not eligible for in store alterations.


Shopping menu

Bridal Gown Designers
  • ALL Bridal Gown Designers
  • In-Stock Bridal Gowns
  • Allure Couture
  • Allure Bridals
  • Maggie Sottero
  • MORILEE
  • Allure Romance Collection
  • Morilee Blu
  • Morilee Grace
  • Calla Blanche
  • Ella Rosa
  • Justin Alexander
  • Kenneth Winston
  • L'amour
  • Madi Lane Bridal
  • Sincerity
  • Stella York
  • Wilderly Bride
  • Sale Bridal Gowns
Plus Size Bridal Designers
  • All Plus Size Bridal Gowns
  • Allure Women's Collection
  • MORILEE JULIETTA
Destination Bridal Designers
  • Amy & Eve
  • Gala by House of Wu
  • Jessica McClintock
  • The Other White Dress by Morilee
  • Voyage by Morilee
Bridal Trends
  • Basque Waist Ballgowns
  • Off-Shoulder Swoop Sleeves
  • Vintage Lace
  • Pearl Details
  • Scarves & Capes
Bridesmaids Designers
  • ALL Bridesmaids
  • Morilee Bridesmaids
  • Morilee Maternity
  • Christina Wu Celebrations
  • Kanali K
Mother of the Bride/Evening Designers
  • All Mothers/Special Occasion
  • In-Stock Mothers Dresses
  • Cameron Blake
  • Ivonne D
  • Christina Wu Elegance
  • Marsoni
  • MLNY by Morilee
  • Montage by Mon Cheri
  • Primavera Couture
  • Rina di Montella
Prom &amp; Party Designers
  • Sherri Hill Prom
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  • Colors
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  • In Stock Preview Prom & Evening Gowns
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Flower Girl &amp; First Holy Communion Designers
  • ALL Flower Girls/Communion
  • Rosebud Flowergirls & Communion
Shop by Event
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About Us
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Menswear
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About Us
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  • Events & More
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